Following the opening of the Indian economy and the consequent improvement of trade ties coupled with availability of Raw Material in India led to the formation of Hughes and Hughes Chem. Ltd.

Basic operating and marketing premise of the company was to:-

- Introduce the Indian market to the concept of Environmentally Friendly Bird Deterrent Gel and other products
- Establish a strong brand through Customer Satisfaction

Following the success of Pestgo Gel in the Indian market the company repositioned its investment thesis and focused on:-

- Offering Integrated Bird Management Services
- Geographic and Product Diversification

Due to strong customer base, all India Marketing Network and established brand name the company is able to retain its No.1 position in India as an Integrated Service provider with successful track record of over a decade and diversified into other verticals with order book of Rs 200 Crores